Acclaimed Chef named Ambassador
Acclaimed Chef and expert BBQ’er, Ben Bartlett, has been named brand Ambassador for the world’s first bio-ethanol based solid fire-lighting fuel.
The FireDragon fuel was developed by 164 year old Cardiff-based survival equipment manufacturers, BCB International Ltd. In 2015 following extensive laboratory and field trials against other leading household firelighters, the UK’s Ministry of Defence (MoD) decided to adopt the novel ‘FireDragon’ fuel as the heating source for soldiers’ operational rations.
BCB International have very recently launched their retail range of solid and gel variants of the FireDragon fuel. The range is ideal for any shopper who is looking for a greener, cleaner and safer alternative to traditional firelighters.
Ben Bartlett said: “It is an honour to be an Ambassador for such a novel and first class product. I have worked with many BBQ firelighting fuels over the years, they come second best to FireDragon. It burns quickly, cleanly and works extremely well on both charcoal and wood fired BBQs.
“I can’t wait to show the enormous benefits of the fuel to the large crowds I demonstrate BBQ cooking skills to at the various Great British Food Festivals, starting with Hardwick Hall Food Festival (4-6 May 2019).”
BCB International’s Managing Director, Andrew Howell said: “We are absolutely delighted to partner up with ‘BBQ Ben’. His expertise and passion for BBQ cooking makes him a natural choice. Our FireDragon fuel is non-toxic, eco-friendly, all-weather and provides a quick clean burn and can even double as an anti-bacterial hand cleanser. Ben Bartlett will help the public take a long hard look at traditional firelighters and a second look at cleaner and safer alternatives like FireDragon.”
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Pictured: Ben Bartlett and FireDragon fuel.
Notes to Editor:
Ben Bartlett is an acclaimed chef and was the first ever winner of Britain’s Best BBQ’er title awarded by the British BBQ Association. He regularly judges International contests around the world for the World BBQ Association.
FireDragon Fuel is made at BCB International’s fuel plant near Llanelli.
The plant is a biomass heated plant.
Video of FireDragon in action: https://www.youtube.com/watch?v=MS5-XDHMSsQ&index=13&list=PLj3n3Df5AOjWvaRHXVM_nbe223KyFRwV_
FireDragon is made from sustainable natural ingredients, it is non-toxic, burns cleanly, can be ignited even when wet and if necessary can be used as a hand cleanser.”